We Believe Collaboration is More Effective Than Competition

The Co-Lab is a constellation of designers, business leaders, creatives and healers who are working together in earnest to create new paths forward while also supporting individuals wherever they are on their own journey.

We are a group practice committed to caring for people while re-imagining systems. Our intentional network of collaborators, each with their own expertise, can wrap cohesively around an organization’s multi-faceted needs.

We are based in Central Vermont, which is the unceded homeland of the Abenaki people. We acknowledge this legacy with grief and gratitude. We honor the interconnectedness of all people and all things.

Core Team

  • Ana Peltz

    FOUNDER & CREATIVE ACTIVATOR

    Ana is an artist, systems designer, and creative guide who helps organizations translate identity and purpose into messages and visuals. Through her experience in design implementation, cultural programming and artistic practice, Ana moves complexity into clarity.

  • Ruth Gaviria

    FOUNDER & VISIONARY EXECUTOR

    Ruth is an award-winning fractional CMO specializing in brand strategy & growth who has led campaigns and brand launches reaching 25M+ people. Ruth combines Fortune 500 experience with spiritual insight to unlock organizational alignment and move at the speed of change.

  • Jessie Upson

    FOUNDER & FRACTAL BRIDGE

    Jessie is registered nurse and holistic practitioner bringing clinical precision and nonjudgemental care into organizational change management. Jessie merges her study of shamanism and Gene Keys with strategic insights while holding all relationships as a continuous living laboratory.

“True belonging never requires us to change who we are; it requires us to be who we are.”

-BRENÉ BROWN